A nationally syndicated program celebrating the bond between owner and pet.
After nearly a decade in syndication, it was time for Pet Pals TV’s brand to evolve and match what the show had become. During its years on the air, the program, hosted by Patty Spitler, had grown from an interview-focused format to a complete resource hub on pet ownership. When Pet Pals TV connected with Naptown Branding, their project objective became clear: creating a matured brand that reflected the now-current outlook of the organization while maintaining a similar feel for dedicated viewers.
With an objective in hand, we entered into a collaborative strategy session in order to better define the goals and desired perception of the brand moving forward. With information gained from the session, we were able to effectively shape our approach to updating the show’s logo and support materials. From business cards to event branding and in the digital space, Pet Paws TV gained a valuable update. With help from Naptown Branding, Pet Paws TV was able to keep the same soul while evolving to match the progression that the show had taken over the past 8 years.