ARC Fitness

A personal training organization, providing personalized professional services to health-focused clients throughout Indianapolis.


ARC Fitness, an Indianapolis-based personal training organization, came to Naptown Branding with the desire to create a digital presence that could increase their brand recognition and enhance their business capabilities. Prior to our partnership, ARC did not have a website of their own and so were not able to promote the progress they had made with clients, as well as not being able to provide convenient methods to manage appointments or schedule with trainers. ARC Fitness required a robust, functional website that could support a growing client base across a complete range of needs.


Naptown Branding created a website based on client specifications, implementing functionality across a range of requirements. With their progress section, current and prospective clients could view the fitness successes that ARC created. An integrated scheduling application gave clients the capability of scheduling and managing sessions on the fly, and even handling payment through a centralized portal. With help from Naptown Branding’s web capabilities, ARC Fitness gained a robust platform from which to organize and focus their business.


  • Creative Implementation
  • Website Creation

Rachael Heffner, Director of Operations

I had the most wonderful experience with Naptown Branding! Not only were they upfront about our expectations, but the team strove to get our brand exactly where we wanted it to be! They have also been readily available to help after everything was said and done; we are very thankful!